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... and that's a hell of a line-up to top, as it already includes ZZ Top, Kid Rock, Motley Crue, The Doobie Brothers and The Scorpions.

"In addition to being the largest music festival of its kind, this year's Buffalo Chip lineup during Sturgis Rally Week 2010 not only achieves raucous proportions but offers visitors a high-octane and complete biker experience. With Rally Week celebrating its 70th Anniversary, the Chip has kicked into high gear and is ready to knock the chaps off of the tens of thousands of bikers that will be making their yearly pilgrimage to Sturgis' premier entertainment venue and motorcycle travel destination.
Poised and ready to offer their visitors the complete biker experience, the Legendary Buffalo Chip has rounded up an enormous selection of biker-centric fun and festivities in addition to their unrivaled music lineup.
Providing visitors a barrage of world-class entertainment, art, vendors, food, amenities, charitable efforts and countless memories, the Legendary Buffalo Chip offers its guests the undisputed ultimate Sturgis experience. From the Guns of Freedom which offers guests the opportunity to fire over 65 models of machine guns to the Legendary Buffalo Chip's Freedom Celebration including The American Pride Ride and a special tribute to our American Veterans and Active Duty Military; the Legendary Buffalo Chip offers the complete package.
This year's Legendary Buffalo Chip Sturgis experience also includes Michael Lichter's 10th Annual Motorcycles as Art exhibit. Entitled "Eternal Combustion-30 in the Wind", this year's exhibit will focus on the explosion of interest and passion for custom motorcycles and will feature the works of 15 pairs of custom builders.
Celebrities, the nation's top bike builders and riders looking to ride for charity are also encouraged to take part in the 3rd annual Legends Ride ®. This historic and beautiful ride takes riders from Deadwood to the Legendary Buffalo Chip through the Black Hills of South Dakota and benefits the Children's Home of the Black Hills as well as the Sturgis Motorcycle Museum and Hall of Fame.
"For Sturgis' 70th Anniversary we really wanted to out-do ourselves this year," explains Buffalo Chip owner, Rod Woodruff. "We wanted to not only provide visitors with a large and varied selection of cool things to do, but also provide them with the nation's foremost biker music festival - with this line-up I think we've officially accomplished that."

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